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Nurturing Progress : Plantix Partnership

2022-2024

We partnered with Plantix for a long-term collaboration. Plantix is an AI app used by 10M+ farmers in 18 different languages.

50M+
Views

50+
Videos

Strategy/Goals:

Plantix wanted to expand its reach to farmers across India using organic content and integrated brand videos.

Increase Brand Awareness

Drive More Users to the App

Expand their Market Horizon

Our Solution to Plantix

Organic Content Creation

We created 50+ videos on different topics that directly/indirectly co-related to the brand’s objective. This included Plantix’s benefits, features, tutorials and success stories.

Social Media Promotion

Leveraging the social media community of 10M+ followers, we distributed the videos and posts amongst different platforms including YouTube, Facebook and Instagram.

Community Engagement

We created 50+ videos on different topics that directly/indirectly co-related to the brand’s objective. This included Plantix’s benefits, features, tutorials and success stories.

We actively engaged with our community to gather feedback, address queries, and promote adoption with a growing number of daily active users and encouraged the creation of user-generated content to foster better engagement.

Best Performing Videos

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1223
Ali Chibli
Ali Chibli Marketing Director Plantix
Since partnering with Indian Farmer, connecting with our target audience has become a game- changer. Their user base gives us invaluable real-world insights into what farmers actually need. We can now rapidly translate this feedback into actionable solutions, constantly improving our product. As an AG-Tech company pushing boundaries, reliable partners like IF are crucial. They understand our product vision, extend our reach to farmers who need it most, and ensure we reach the right market for sustainable growth.

How the brand benefitted from this Collaboration

Increased User Base

The Plantix App witnessed a surge in downloads and user registrations, especially in the Indian Farming Community.

Enhanced Brand Awareness

Indian Farmer's organic content boosted Plantix App’s credibility within the agricultural community.

Improved User Engagement

Meaningful interaction between users and the platform led to higher retention rates and engagement.

Market Penetration

Plantix App expanded into new markets, leveraging Indian Farmer's regional influence and multilingual support.